A massive fire destroyed 24 Tesla vehicles at a showroom near Marseille, France, early on November 13, 2025. The blaze occurred around 3 AM at the Pennes-Mirabeau location in southern France. Firefighters deployed roughly 50 personnel to battle the flames. They successfully prevented the fire from spreading to the main building and nearby structures. The containment effort took several hours.
A massive fire destroyed 24 Tesla vehicles at a Marseille showroom early November 13, with firefighters deploying 50 personnel to contain the blaze.
Fire investigators are treating the incident as suspected arson. Forensic analysis revealed multiple fire origins at the scene. Authorities found a hole cut in the perimeter fence, indicating forced entry. No arrests have been made. Tesla launched its own internal investigation alongside the official probe. Video evidence of the incident circulated on social media platforms.
This marks the second major Tesla showroom fire in France during 2025. An earlier attack occurred in Toulouse in March, destroying 8 vehicles and damaging 4 others. Similar incidents have been reported at Tesla facilities in Germany over the past six months. The phrase “Anti-Tesla campaign born to burn” appeared at related European incidents. A Southern France anarchist group claimed responsibility for the earlier Toulouse attack, citing opposition to what they characterized as a fascist, patriarchal, ecocidal and colonialist project.
Anarchist groups have claimed responsibility for previous Tesla attacks in France. Some activists cite Elon Musk’s political associations as motivation. Anti-fascist rhetoric has accompanied earlier attacks targeting Musk-affiliated businesses. European far-right party connections have also been cited as driving factors by certain activist groups. The incident reflects broader anti-corporate activism targeting major business figures across Europe.
The fire had immediate market consequences. Tesla’s stock price dropped 6.6% to $401.99 during regular trading. After-hours trading pushed the share price down further to $400.40. The incident created significant inventory loss for the dealership.
The attack’s timing is notable given France’s strong Tesla performance. The country showed an 83% year-over-year sales increase in October 2025. France remains the only European market showing positive Tesla sales growth, attributed partly to government electric vehicle incentives. However, overall European Tesla sales declined 10.5% year-over-year in September 2025. This decline reflects increased EV competition and controversy surrounding Musk. The destroyed vehicles would have received regular software updates throughout their operational lifetime to enhance performance and security features.
Authorities haven’t confirmed any connection between the various European incidents, though the similarities suggest potential coordination among activist groups across multiple countries.