tesla breaks norwegian sales drought

Tesla has shattered its sales record in Norway with an extraordinary single day of vehicle registrations. On a Tuesday, the electric vehicle company registered 528 vehicles in the country, marking its highest daily sales figure in over two and a half years. The last time Tesla achieved such strong performance was back on March 27, 2023.

This notable achievement highlights Tesla’s dramatic turnaround in Norway’s market. Just eight days earlier in November 2025, the company had experienced its worst quarter in five quarters. The sudden recovery demonstrates the power of strong consumer demand and favorable market conditions. In July 2025, total new vehicle registrations in Norway reached 9,563 vehicles, reflecting robust market activity across the sector.

The record-breaking day wasn’t an isolated event. Throughout the November recovery period following October’s sales slump, Tesla regularly surpassed 400 daily registrations. On November 17, 2025, the company registered 423 vehicles according to EU-EVs platform data. The previous week also showed consistent daily sales exceeding 200 units across multiple days.

The monthly numbers tell an even more impressive story. From November 1 to 18, Tesla registered 2,405 vehicles in Norway, tripling October’s total of 678 units. This momentum reflects strong market interest in Tesla’s products. Electric vehicles represented 97.4% of new vehicles in Norway during October, underscoring the nation’s commitment to electrification.

The Model Y continues to dominate sales performance. In September 2025, the Model Y accounted for 28.8 percent of all new passenger vehicles sold in Norway. In August, estimates showed approximately 2,450 Model Y units sold, making it the country’s top-selling vehicle model. The Model Y’s spacious cargo capacity, all-wheel drive capability, towing ability, and higher ground clearance are key factors driving its popularity. Tesla’s comprehensive trade-in program accepts cars, SUVs, and other EVs, providing additional convenience for customers looking to upgrade to newer models.

Several factors contributed to November’s success. Tesla offered attractive financing options, including zero percent APR financing on Model Y Long Range All-Wheel Drive and all Model 3 variants through December 31, 2025. Moreover, interest rate cuts earlier in 2025 enhanced consumer spending capacity.

However, notable changes loom. Norway aims for all new vehicles to be fully electric or hybrid by the end of 2025. More importantly, subsidy changes expected in 2026 will eliminate Tesla models from VAT exemption starting January 2026. This shift could materially impact future sales performance.