Tesla’s making moves in Colombia with fresh job postings that hint at the company’s next South American expansion. The electric vehicle maker posted several positions on LinkedIn for jobs in Bogota and Medellin, Colombia’s two biggest cities. These openings include Associate Sales Manager, Sales and Delivery Advisors, and Service Technicians.
Tesla influencer Sawyer Merritt first spotted these Colombian job listings on the company’s official portal. The positions cover various roles needed to run Tesla operations, from selling cars to fixing them. While Tesla hasn’t made any official announcement about entering Colombia, the company’s past pattern shows job postings often come before launching in new markets.
Colombia would become Tesla’s second South American market after Chile. The company started operations in Chile earlier in 2024, where it now runs a store in Santiago selling Model 3 and Model Y vehicles. The Model 3 costs about $41,700 there, while the Model Y starts at roughly $45,950. Chile also has two Supercharger stations near Santiago.
The timing makes sense given South America’s booming electric vehicle market. The region saw 187% growth in electric car demand during 2024. Colombia’s battery electric vehicle sales nearly quadrupled in the first quarter of 2025, according to the Latin American Energy Organization. Brazil and Uruguay led the regional growth, based on Bloomberg’s data.
Colombia’s choice surprised analysts who expected Tesla to pick bigger markets like Argentina or Brazil first. The country’s location in the Andean region and its growing electric sector likely influenced Tesla’s decision. Colombia’s strategic position could help Tesla build a stronger charging network across the continent.
However, Colombia faces infrastructure challenges with only 1.9 public charging stations per 100 electric vehicles as of December 2024. That’s much lower than Chile’s 9.2 stations per 100 vehicles.
Tesla’s South American presence has been limited compared to its operations in Europe, North America, and Asia. In the Americas, the company currently operates in the US, Canada, Mexico, Puerto Rico, and Chile.
This Colombian expansion would mark another step in Tesla’s push to tap into emerging electric vehicle markets, even though South America hasn’t traditionally been a major hub for electric cars due to infrastructure and demand issues. Tesla’s stock recently hit a nine-month high at $434, with Piper Sandler raising their price target from $400 to $500, signaling investor confidence in the company’s expansion strategy.