What happens when a $250 desk toy becomes worth nearly $1,000 on the resale market? Tesla’s levitating Cybertruck model is experiencing exactly that phenomenon. The official collectible, released on Tesla’s website, sold out rapidly due to high demand from enthusiasts. Now, secondary market prices range from $449 to $980 on platforms like eBay—nearly double the original retail cost.
The levitating desk toy features true levitation technology and LED lighting in a miniature Cybertruck design. It’s positioned as a premium accessory for Tesla fans and collectors. The rapid sellout created significant buzz in Tesla communities, cementing its status as a limited edition item. This scalping pattern mirrors what’s happened with other Tesla merchandise before.
Tesla’s merchandise strategy extends beyond just the levitating model. The company’s growing Cybertruck product line includes wind-up racers, Cyberquad ride-on toys, and even Cybertruck-shaped bottle openers. These items represent Tesla’s approach to creating additional revenue streams through lifestyle products and collectibles. The actual Cybertruck vehicle itself is classified as heavy-duty by EPA, meaning EPA fuel-economy figures are not required to be reported for the truck.
However, there’s an interesting twist developing internationally. Tesla’s officially registered the Cybertruck in China for potential import, with Foundation Series vehicles expected for the Chinese market in early 2025. This suggests Tesla may introduce exclusive product series for first-time Chinese customers, possibly including special features like localized dash etchings.
The Chinese market is already showing strong interest in the Cybertruck’s angular, futuristic design. Multiple Chinese automotive companies are developing Cybertruck-inspired vehicles. GAC introduced the 01 pickup concept with similar styling, and the Shanghai Auto Show featured several Cybertruck-influenced concepts. Domestic manufacturers are responding to what they perceive as consumer demand for this design aesthetic.
Pricing strategies vary by region for Tesla products. In the US, the base Cybertruck starts at $60,990, with the Foundation Series adding $20,000. China typically sees different pricing structures for Tesla products, which could mean the floating model might carry a different price tag there compared to the $250 US retail price. As Tesla expands into new markets, how it prices and distributes limited edition items like the levitating Cybertruck remains to be seen. This collectible boom reflects Tesla vehicles’ strong resale value performance compared to other luxury car brands.