Tesla’s opened up a new way for businesses to own charging stations. In September 2025, the company launched the Supercharger for Business program. This initiative lets third-party businesses purchase and brand their own Supercharger stations. Tesla displayed white-labeled Superchargers at the Power2Drive event in Munich, Germany to showcase the program.
Tesla launches Supercharger for Business program, enabling third-party businesses to purchase and brand their own charging stations.
The business model works like this: companies buy the Supercharger hardware and provide the physical location and utilities. Tesla handles the day-to-day operations, billing, and technical support. Business owners then receive charging revenue minus Tesla’s management fee. This arrangement lets businesses invest in charging infrastructure without managing all the technical details themselves.
The first Supercharger for Business site opened on November 24, 2025, at Suncoast Credit Union in Land O’ Lakes, Florida. The location sits at 16954 Focus Loop, northeast of Tampa. The station features eight V4 Superchargers that deliver up to 325 kilowatts of power. The site operates around the clock and charges $0.45 per kilowatt-hour. These stations use liquid-cooled cables to prevent overheating and support operation in extreme weather conditions. Maintenance, software updates, and technical support remain Tesla’s responsibility, ensuring consistent performance across all white-labeled locations. Tesla provides preventative maintenance and driver support as part of the comprehensive service package.
Businesses purchasing these stations can customize them with their own logos and branding. They can also set their own pricing structures and offer promotional rates to attract customers. The white-labeled Superchargers keep Tesla’s operational standards while displaying the business’s brand.
Tesla designed this program for specific types of businesses. Retail plazas, hotels, gas stations, and fleet hubs are prime targets. Financial institutions like Suncoast Credit Union have already become early adopters. Fleet operators can use these stations for commercial vehicles, while hotels can attract EV-driving guests.
The V4 Superchargers integrate with Tesla’s route system and mobile app. They also work with Tesla’s adapter system, allowing non-Tesla electric vehicles to charge without extra equipment. All stations connect to Tesla’s global Supercharger network infrastructure. Business owners gain access to Tesla’s charging management software and analytics to track their operations.
This program represents Tesla’s first time letting third parties directly purchase Supercharger hardware. It reflects the company’s strategy to diversify revenue beyond vehicle sales. The Florida location demonstrates how the program works in practice.